"Charger Power" refers to a bold, all-gold alternate uniform and slogan introduced by the Los Angeles Chargers. The franchise unveiled this sunshine-gold look to pay tribute to the high-flying "Air Coryell" era of the late 1970s, marking the first time in team history they wore gold jerseys.
Led brand design and overall look and feel for this 70’s inspired throwback. Including, but not limited to, typefaces, brand stamps, line patterns, backgrounds, and photo treatment. From there, translated these brand guidelines into digital, stadium, and social assets. On top of all that, got to create retro merchandise that would be sold at these games and online.